RESEARCH
What is the Obvious Emotional Truth?
Children are fascinated toward colours.
What business are you really in?
We are in the business of making learning fun.
Therefore at whom is your brand aimed?
Yogita Ranadive, staying in Thane. Working in Mumbai. She has two children one studying in senior kg and other in the
4th std. Her work timing and hectic schedule doesn’t allow to pay enough attention to both her children and their academics.
4th std. Her work timing and hectic schedule doesn’t allow to pay enough attention to both her children and their academics.
If so, what are the personality traits your brand should have that will attract this target audience?
Friendly, Playful, Stress free, Vibrant, Humorous.
What is the organising idea, that captures the essence of your brand, that users will want to champion?
The organising idea is that to make learning for children in an illustrated and interesting way so as to remember everything in an easier and interesting way.
Packaging
Book Stickers
T-shirt and cap
